This hero video anchored the digital launch of True Botanicals’ Chebula Immunity Serum, blending natural beauty with expansive Californian landscapes. As producer and creative lead, I oversaw every phase from location scouting (Malibu, Pismo Dunes, Palm Desert, Marin County) to shooting, editing, drone operation, and final delivery. I coordinated high-profile talent including Yummertime and Ali Chanel, managed all logistics and vendor relations, and collaborated closely with the CMO to ensure brand alignment. I also crafted cutdowns for social and performance marketing, shaping the campaign across channels from start to finish.
Produced entirely in-house, Flow Empower is a connected TV and brand spot for Munchkin’s revolutionary nipple shield, designed to restore agency and reassurance to breastfeeding mothers by making milk flow visible in real time. As sole producer, I oversaw the project end to end — casting talent, managing compliance with healthcare claims, directing creative logistics on set, and post-supervising a cross-functional team of VFX artists, colorists, and sound mixers. The result was a cinematic, emotionally grounded spot that elevated a niche innovation into a message of empowerment, visibility, and trust.
This motion-lapse spot was created to position the Molekule Air Pro as a seamless part of elevated, modern living. Shot on location with a robotic camera system, the piece blends product storytelling with lifestyle aesthetics. I led all logistical production efforts, including location scouting, vendor coordination, and booking. I also managed post-production workflows, providing direct feedback to external editors and contributing hands-on to iterative digital and social cut-downs for broader campaign deployment.
Originally sketched in 2017 as part of a futuristic spec campaign, this Mars tourism spot came to life in early 2024 through a rapid AI-driven workflow. Using tools like Midjourney, Runway Gen-3, Adobe Photoshop, and Suno, I visualized the entire concept: storyboarding with Midjourney, generating static assets, adding motion, narration and sound, and editing the final cut: all in about 90 minutes. This was an experiment in unlocking new creative muscle. For me, it’s a glimpse into how generative tools can supercharge ideation and help directors pre-visualize the impossible.
Producer, Shooter, Editor. Captured a Stroller Wagon demo with talent on white seamless, then used Runway to rapidly alter environments, lighting setups, and visual context—all in post. This project showcased the potential of AI-assisted production to create dynamic content at scale while minimizing physical production overhead.
This testimonial profile piece highlights Johanna Garza, owner of Amor Cycling Studio and Fitness in San Antonio, and her use of Molekule’s Mini and Air Pro devices to safely reopen and operate during the height of the COVID-19 pandemic. With FDA-verified clinical testing confirming that Molekule’s devices destroy 99.9% of airborne SARS-CoV-2 within 24 hours, the story speaks to the vital role Molekule's tech played in helping small businesses stay afloat.
Produced with a lean, three-person crew, I served as both lead producer and hands-on creative: handling logistics, model casting, talent coordination, travel planning, and gear setup, while also operating camera and sound on location. I collaborated closely with our editor in post, shaped the narrative flow, and personally delivered cutdowns for use across paid, social, and web platforms.
Part of an initiative to elevate Munchkin’s position in the design-forward space, this video highlights our UV diaper pail with an Apple-esque approach to product storytelling. I played a role in shaping the visual narrative, ensuring it felt premium, functional, and engaging.
This project stemmed from a real-life event where a cat got caught in our packaging, leading to a complete redesign for animal safety. I worked closely with our social PR director to shape the story and collaborated with an external editor to bring it to life. The piece earned industry recognition and played a key role in our corporate social responsibility efforts.
Part of a series of social ads made for Molekule in December 2021. The photos utilized are from a photoshoot I produced. Edits and motion graphics were executed by me.
Part of a series of social ads made for Molekule in December 2021. The photos utilized are from a photoshoot I produced. Edits and motion graphics were executed by me.
Part of a series of social ads made for Molekule in December 2021. The photos utilized are from a photoshoot I produced. Edits and motion graphics were executed by me.
A scrappy little docu-short profiling my talented illustrator friend, Simon Lutrin. Shot and chopped within a couple hours.
One of a multitude of stop-motion/live action DIY tutorials I shot and edited across the entirety of my two years at Brit + Co.
A high-concept sci-fi short film I wrote and directed, about the last days of an stranded interplanetary explorer.
Part of a series of social ads made for Molekule in December 2021. The photos utilized are from a photoshoot I produced. Edits and motion graphics were executed by me.
A sampling of my work as a producer, director, shooter, and editor.
One of a series of application videos I produced, shot, and edited for Madison Reed.
An online teaser for one of many online classes I shot and edited and Brit + Co
A video advertising Brit + Co’s line of planners in collaboration with Target. I served as shooter and editor on this.
One of a series of application videos I produced, shot, and edited for Madison Reed.
Sizzle reel of Sephora Accelerate event, on which I did the editing and graphics.
A social ad I produced, shot, and edited for Madison Reed highlighting the company's AR tool that lets you sample their different hair shades.
Social ad for Madison Reed highlighting the company’s headquarter’s in San Francisco.
Application video for Madison Reed
